“STUDY OF CONSUMER PREFERENCE FOR OXFORD ENGLISH DICTIONERY (OED)”
issue 3

“STUDY OF CONSUMER PREFERENCE FOR OXFORD ENGLISH DICTIONERY (OED)”

Niraj P. Raisinghani

Jhulelal Institute of Technology

Department of Business management

Off Koradi Road, Nagpur -441111, India

Dr. Mahesh Suresh Chopde

Assistant Professor, Department of Business Management,

Jhulelal Institute of Technology, Nagpur

mahehsmit26@gmail.com, 8208610454

ABSTRACT

The Oxford English Dictionary (OED), published by the Oxford University Press, is a descriptive dictionary of the English language. As well as describing English usage in its many variations throughout the world, it traces the historical development of the language, providing a comprehensive resource to scholars and academic researchers. The second edition, published in 1989, amounted to 21,728 pages in 20 volumes. Work began on the dictionary in 1857 but it was not until 1884 that it started to be published in unbound fascicles as work continued on the project under the name A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society. In 1895, the title The Oxford English Dictionary (OED) was first used unofficially on the covers of the series and in 1928 the full dictionary was republished in ten bound volumes. In 1933, it fully replaced the former name in all occurrences in its reprinting as twelve volumes with a one volume supplement and more supplements came over the years until 1989 when the second edition was published. Since 2000, a third edition of the dictionary has been underway, approximately a third of which is now complete.

INTRODUCTION TO THE STUDY

The first electronic version of the dictionary was made available in 1988. The online version has been available since 2000, and as of April 2014 was receiving over two million hits per month. The third edition of the dictionary will probably only appear in electronic form; the chief executive of Oxford University Press, Nigel Port wood, feels it unlikely that it will ever be printed.

According to the publishers, it would take a single person 120 years to “key in” text to convert it to machine readable form which consists of a total of 59 million words of the OED second edition, 60 years to proofread it, and 540 megabytes to store it electronically. As of 30 November 2005, the Oxford English Dictionary contained approximately 301,100 main entries. Supplementing the entry headwords, there are 157,000 bold-type combinations and derivatives; 169,000 italicized-bold phrases and combinations; 616,500 word-forms in total, including 137,000 pronunciations; 249,300 etymologies; 577,000 cross-references; and 2,412,400 usage quotations. The dictionary’s latest, complete print edition (second edition, 1989) was printed in 20 volumes, comprising 291,500 entries in 21,730 pages. The longest entry in the OED2 was for the verb set, which required 60,000 words to describe some 430 senses. As entries began to be revised for the OED3 in sequence starting from M, the longest entry became making in 2000, then put in 2007, then run in 2011.

OBJECTIVES

  • Study is also conducted to find out the preference of the customers and their expectations from the products.
  • Study is also conducted to find out the responsive of customer for also Oxford English Dictionary.
  • Study on pricing strategy of Oxford English Dictionary.
  • Study of consumer preference about Oxford English Dictionary.

RESEARCH METHODOLOGY

Research Period :- 1 months

Research is the process of systematic & in depth study or search of any particular topic, subject by the collection, presentation & interpretation of relevant details or data. It is a careful search or injury into any subject or subject matter, which is an endeavour to discover or to find out valuable facts which would be useful for further application or utilisation.

The research methodology adopted for the study of the topic ‘STUDY OF CONSUMER PREFERENCE FOR OXFORD ENGLISH DICTIONARY (OED)’is analytical methodology.

Data Interpretation and Analysis

from the important to the just fun-to-know.

1.Do you know about essilor?

  • YES
  • NO

Description : 90% of consumer knows essilor and 10% ofconsumer doesn’t know essilor. 90% know it’s a big opportunity of essilor to sell his product.

2.  Are you aware about essilor?

  • Yes
  • No 
  • Not Now

Description : 80 % of consumer aware about essilor, 15% of consumer don’t aware and 5% not now.

3. Which one of the following is the most important reason to prefer Oxford English Dictionary?

Description : 78% Quality, 7% outlets, 15% cost

In this chart we can see that the biggest Reason behind the Popularity of Oxford English Dictionary in the Quality of product that they sell and the other reason is the cost per product which is very much reasonable for customer and the last but not the least is the number of outlets which are running by the brand is good enough to cover the people.

4. Do you think essilor Oxford English Dictionary read is harmful?

  • NO
  • YES
  • Don’t know

Description:

92% says no

3% says yes

5% says don’t know

5. Which quality of essilor you like?

  • YES
  • NO

6. Do you think essilor is very much costly?

  • Affordable 
  • Not affordable

Description: 75% of consumer affords essilor Oxford English Dictionary and 25% of consumers not afford essilor because of his high value.

7. Which grade did you get the essilor Oxford English Dictionary?

  • Excellent
  • Well
  • Average
  • Poor

Description:

60% says excellent

20% says well

15% says average

5% says poor 

8. Are you satisfied from this product?

  • Highly satisfied
  • Satisfied
  • Dissatisfied

Description:

60% of consumer highly satisfied

35% of consumer satisfied

5% of consumer dissatisfied

9. Which age group consumer mostly uses this product?

A) 5-20

B) 21-50

C) Above 50

Description: 

30% of 5-20 group of consumer

50% of 21-50 age group of consumer

20% of above 50 group of consumer  

10. Are you used this product?

A) Yes               B)      No

 Description: 85% of consumers use this product and 15% of consumers are not using this product because of value.

FINDINGS

  • People also sold easily this product because of its best quality and international brand value.
  • Customers have a good faith on the brand because of its best quality and international brand value.

CONCLUSION

  • The awareness level should be increased by the different means of promotional efforts.
  • Satisfaction of all classes of customers should be the basic motive of the Oxford English Dictionary.
  • Oxford Dictionary does marketing their product.

REFERENCE

  • Oxford Dictionary Books
  • Huggy and Mitchel
  • Paul Mazur

WEBSITES

  • www.google.com
  • www.wikipedia.com
  • www.oxforddictionery.co.in

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